Spotify Taste Profile Live for US Premium Sep 2026

Spotify is letting US Premium listeners rewrite the brief behind their recommendations. On September 23, 2026, TechCrunch reported that Taste Profile—first shown at SXSW in March and previously beta-limited to New Zealand—started rolling out to Premium subscribers in the United States aged 18 and up.

How it works

In the mobile app, open your profile photo, scroll to Taste Profile, and review how Spotify currently models your taste across music, podcasts, and audiobooks. Under “Tell us more,” type a natural-language request—more variety, less of a genre, a different vibe, or different podcast/audiobook leanings. TechCrunch says Home suggestions update after a few hours. The feature sits behind Discover Weekly, Made for You shelves, and even inputs that shape Wrapped—Spotify’s algorithmic core, now editable in prose.

• Who: US Premium, 18+
• Status: still beta; no wider free-tier or global GA date in the piece
• Latency: Home refresh after a few hours
• Prior tools: track/playlist excludes and kids-music toggle remain; Taste Profile is broader

Why Spotify is doing this

Recommendations often overfit: sleep sounds, a teen’s car playlist on a parent account, or a temporary genre binge can stick. Taste Profile is meant to let users course-correct without abandoning the account. It does not claim to open the full ranking model—only to accept higher-level taste edits.

What you can ask for

TechCrunch’s examples include exploring a new genre or era when you do not know where to start, requesting more energizing tracks, or reshaping podcast and audiobook leanings. The feature is also a fix for “polluted” profiles—sleep playlists, kids’ music, or a shared-account binge that should not define Discover Weekly forever. Spotify had already added narrower excludes and a kids-music toggle; Taste Profile is the first prose-level editor aimed at the whole taste model. Because it remains beta, expect rough edges and no promised parity on Free or outside the US in this wave.

Spotify’s US market is its largest by traffic and revenue, so this beta is a stress test, not a niche experiment. Co-CEO Gustav Söderström debuted the idea at SXSW; moving from New Zealand quietly to US Premium is the first real scale gate. Watch whether Free users eventually get a trimmed version—nothing in the TechCrunch piece promises that.

Rocks take

Dated US Premium rollout of a named SXSW feature with a clear in-app path. Still beta; Free users are out of scope here. Source: TechCrunch.

FAQ

Is Taste Profile on Free? Not in this rollout—TechCrunch specifies Premium US.

How fast do changes apply? On the order of a few hours to Home, per Spotify via TechCrunch.