Amazon Fire TV Stick 4K Plus at $37.99 on Amazon (was $69.99)

On September 29, 2026 (morning, America/Chicago), a live Amazon check of ASIN B0F7Z4QZTT showed the Amazon Fire TV Stick 4K Plus (newest model, Wi-Fi 6) at $37.99 (list $69.99, about 46% off), In Stock. 9to5Toys lists the same ~$38 early fall Prime Plus price.

4K HDR stick with AI-powered Fire TV search and Wi-Fi 6 — sits between yesterday’s Select/Max deals if you want HDR features without Max pricing.

Market: United States · Amazon.com · USD. Confirm 4K Plus (not Select / Max / Cube / HD).

Source

• Amazon — Fire TV Stick 4K Plus (B0F7Z4QZTT)
• 9to5Toys — early fall Prime Amazon update